Case Studies
Thompson Denver
Objective
Amplify the presence of Thompson Denver, a luxury hotel in the heart of downtown by driving awareness across local, regional, and national media. Position the property as a defining voice in Denver’s evolving hospitality scene and strengthen its visibility just one year after opening.
Strategy
Conducted an aggressive campaign to outlets which had not yet covered it, highlighting its urban chic design, signature restaurant Chez Maggy helmed by celeb chef Ludo Lefebvre, and the hotel’s unique experiences designed to encourage social connection. We aggressively pursued key awards, reaching out to Condé Nast Traveler and Travel + Leisure.
Results
Coverage in top national and regional outlets such as Conde Nast Traveler, Town and Country, Travel + Leisure, Forbes, Esquire, Vogue and Sunset-solidifying the hotel’s position as one of Denver's premier luxury destinations. We also secured a steady stream of regional and local coverage in outlets such as The Denver Post, 5280 Magazine, Denver Life, Denver Business Journal, 303 Magazine, Westword, Denver Gazette and many more, to drive locals to Thompson Denver’s signature restaurant Chez Maggy and bar and lounge Reynard Social Club.
Hotel Jackson
Objective
Craft a launch that captured national attention while keeping the destination and its hospitality story consistently in the media spotlight.
Strategy
Included a media tour with co-owner Sadek Darwiche to tell the story of the family-owned hotel firsthand. Highlighted Jackson Hole & owners’ ability to arrange curated experiences in the area due to roots in the area. Aggressive media outreach targeting long-lead shoulder season and short-lead ski season.
Results
In just one year, NextJen secured placements in national and regional publications including Food and Wine, Travel + Leisure, Los Angeles Times, C Magazine, 805 Living, Modern Luxury Angeleno, EaterLA, Variety, Thrillist, Los Angeles Magazine, MSN.com, Santa Barbara, KTLA, Modern Luxury San Francisco, People, The Sunday Times (UK) and more
THE MONTESANO GROUP
(Lucky’s, Tre Lune, Joe’s Cafe, D’Angelo Bakery, Lucky’s Malibu)
Objective
To drive immediate media buzz surrounding the upcoming launch of a new coastal restaurant in Malibu, while simultaneously maintaining consistent press momentum for its established sister locations in Santa Barbara.
Strategy
Highlighting the destination in various media (often liaising with Visit Santa Barbara), leveraging the reputation of the storied Montecito location of Lucky’s, along with The Montesano Group founder Gene Montesano of Lucky Brand fame.
Results
In just one year, NextJen secured placements in national and regional publications including Food and Wine, Travel + Leisure, Los Angeles Times, C Magazine, 805 Living, Modern Luxury Angeleno, EaterLA, Variety, Thrillist, Los Angeles Magazine, MSN.com, Santa Barbara, KTLA, Modern Luxury San Francisco, People, The Sunday Times (UK) and more
The Post Oak Hotel
Objective
Unveil The Post Oak Hotel at Uptown Houston & continue to create awareness after the opening among a highly select readership.
Strategy
Highlighted the hotel’s design, $5 million wine cellar, art collection, unparalleled service, and warm Texas hospitality—while leveraging billionaire businessman owner Tilman Fertitta’s reputation as a leader in the Houston community. In addition to the hotel launch, a NASA guest package surrounding the 50th anniversary of the Lunar Landing, and a $1m wine experience was implemented and a hit with the curated Media Fam.
ROI
For the hotel opening alone, secured placements in top outlets including Condé Nast Traveler, Departures, Travel + Leisure, AFAR, Hemispheres, DuJour, RobbReport.com, Goop, and more, positioning the hotel as the new, shiny gold standard for Texas luxury travel. Continued coverage surrounding the creative programming we ideated the following year garnered 1,012,693,127 media impressions in top target publications, including Food & Wine, Departures, Robb Report, Bloomberg Businessweek, The New York Times, and more.